Writing Ad Copy



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    Writing Ad Copy

    Post  wskins on Sat Jul 23, 2016 3:42 am

    Writing Ad Copy
    MP4 | Video: AVC 1280x720 | Audio: AAC 48KHz 2ch | Duration: 1 Hours | 299 MB
    Genre: eLearning | Language: English
    Learn how to write ad copy that effectively conveys your brand and converts clicks into sales, traffic, and signups. Conversion and growth strategist Michael Duquet walks you through the rules for writing ads for different platforms. He goes over ways to hit your advertising goals (macro and micro and acquisition and retention), and shows how to craft copy for specific media types, including websites, email, direct mail, and social media. Because different audiences are receptive to different kinds of ads, Michael shows how to change your message and tone based on your target audience and customer persona. In the final chapters, he walks you through some common dos and don'ts and explains what the future of advertising holds for copywriters and creative strategists.
    Title: Writing Ad Copy
    Size: 286.77 MB | Format: rar


      Current date/time is Sat Dec 10, 2016 11:31 pm